Our Target
Our target audience is you, a working professional who is health conscious. Those who are tired of failed attempts at reaching their fitness goals. We target the individuals who are ready to invest in themselves and create a positive change in their life. To pull them in to read our blogs, we hope to clearly iterate the fact that our approach to fitness works because we work from the inside out. The mind can be a huge barrier, and mental health is majorly reflected into our physical health, we hope to be able to communicate that our gym helps to break that barrier. We want to pull them in by emphasizing our difference, and how we are making a difference.
Our Keywords
We will be focusing on keywords that are going to make sure our audience can easily find us. These keywords include, but are not limited to: workout plan, gym near me, fitness center, exercise, diet plan, weight loss, healthy meals, best diet, and muscle gains. These keywords will be useful because they will help reach the people who are searching for our services and would find great benefits from BestFit.
Our Content
We hope to offer content that can create a bond between us and our audience. The more connected to our brand they feel, the m0re likely it is that they will continue to attend our gym. The content we will produce will be instagram posts with inspiring aesthetics, youtube videos with helpful tips, and many different stories on instagram that showcase all of the facilities in our gym. The posts will pose questions in captions that will encourage engagement from our audience. We will also have polls on our Instagram stories in hopes of making sure our audience feels heard and appreciated.
Using Our Blog for Help
Example Blog Post 1: Why Your Diet Isn’t Working
Essentially, the issue with diet culture is that it creates a fixation on weight and the number on the scale, which isn’t actually reflective of health. This culture makes for a really toxic mindset and has a negative impact on mental health. This is the culture that leads to the obsession with calorie-counting that not only fuels the formation of eating disorders, but also isn’t sustainable and only leads to short term results. These typically are referred to as yo-yo diets because they essentially starve your body and lead to binges and weight gain after.
Example Blog Post 2: Easy Snacks for When You’re Running Late
More times than not, when it feels like we’re cramped on time, we go for convenience rather than nutrients. It might seem like the best option is a fast food drive-thru when you are short on time, but there are viable options that are nutrient dense, filling, and require no more than 5 minutes to prepare. (followed by 3 recipes to cook in a crunch)
Example Blog Post 3: The Importance of Mental Health
When we are asked to imagine health, odds are, the brain defaults to images of treadmills and fruit trays. Yes, diet and exercise are major factors in health; however, if mental health isn’t also prioritized, those likely will fall flat was well. The mind is extremely powerful, and if our mental health is not in shape, our bodies will more than likely directly reflect that.
Our Content Offer
We will offer a downloadable pdf that includes a brief summary of our gym and it’s facilities and benefits as well as our philosophies. Ideas like how here, we cater to those with hectic schedules, the busy professionals of any age who work around the clock, those who have never been able to find a meal plan or workout plan that works for them. BestShape is designed for those who are stuck in the cycle of restricting calories and endless cardio followed by binges and feeling helpless. Our trainers and psychologists take the work out of working out by providing you with fitness plans fit to you.
We also want to make it clear that we want their participation in our gym. We want to utilize attention-getters in hopes of gaining members.
BestShape is more than just a gym membership; we help you form healthy habits.
Consult our trained psychologists and personal trainers to find a workout plan for you.
join today.
How We’ll Utilize Our Social Networks
For Instagram, we plan to use stories and feed posts that make working out appear fun. We want posts that encourage engagement, that are informational, and that showcase all our amenities and philosophies. We really want our audience to feel heard and acknowledged, we want to address questions and concerns directly in comments and direct messages. We want to post frequently to increase brand exposure as well.
For Facebook, we are prioritizing posts that contain information and encourage clicks to our blog or website that encourage membership. We want to make sure our audience is up to date on all information, operations, and promotions. Again, we want to encourage engagement due to it’s direct impact on brand loyalty. Here we will also post frequently as to increase brand exposure.
YouTube will be used to offer tips and tricks, recipe ideas, and quick at-home workouts or stretches for when you can’t make it to the gym. This will keep our members engaged with our brand and increase awareness by offering interesting content that encourages clicks.
BestShape Digital Strategy 