Some Example Follow Ups
Grabbing attention is just the start of marketing, once we’ve peaked consumer interest, it is important that we turn that attention into action. We want to close the deal, increase engagement, and ultimately build a sense of brand loyalty.
Some Emails
When a consumer signs up for a mailing list, this is the time in which it is important to really grab hold of their interest and hold that attention and convert it into action. This means encouraging them to join our gym by explaining how we could benefit them.
Email 1
It’s time to invest in yourself because you’re worth it.
Thanks for your interest in BestShape, we’re here to help you reach your best shape, physically and mentally. We want you to change your lifestyle for the better.
Book your first session today and let us help you reach your fitness goals [link to appointments/sessions]
Email 2
Let’s fit a fitness plan to you.
Life is busy and we know you don’t have time to try fad diets and intensive workouts that leave you exhausted. We’re here to help, we want to get to know you and tailor a workout and meal plan to you so that it works.
Start your fitness journey now by booking a session today [link to appointments/sessions]
Email 3
It’s time for a new approach to health.
BestShape works under the philosophy that your best shape is healthy. We approach health and fitness from a psychological perspective because it’s important to work from the inside out. Get your mind in shape and your body.
Try us for yourself, we’ll pair you with one of our psychologists and personal trainers who will curate a plan unique to you. [link to appointments/sessions]
Follow Up Offer
Sometimes, the hardest part is starting. Book today and get 10% off your first month with BestShape! Save 15% with the purchase of an annual membership!
We won’t discount your efforts, but we’ll discount your first month’s membership. Let’s get started on achieving your goals.
Second Content Offer
It is also important to include content to increase and encourage engagement and drive sales. This is why we plan to offer a downloadable pdf booklet that simply explains our gyms philosophy, facilities, and explains what the sessions would consist of as well as offering different plans and pricing options. The goal of the download is to answer any questions the consumer may have before joining as well as excite them about what could be in their future. We want our consumers to see that our priority isn’t sales, but that our priority is actually them, we prioritize their health and their happiness. If we are able to get that point across, this should lead to brand loyalty and engagement.
You Deserve to be in Your BestShape
BestShape wants to make sure that our members are in their best shape physically and mentally; this means we want them to have a healthy relationship with food and their body. So whether you have been on a health journey for years, are stuck at a plateau, or do not even know where to begin: choose BestShape because we are invested in you, and we want you to reach all of your goals.
BestShape Digital Strategy 