What We’ve Learned From Others

Coca Cola

Coca-Cola decided their best move was to market around an emotion: happiness. To increase exposure, they engaged with their audience and created personalized tweets, gifs, and videos to share online. They made efforts to interact with prominent influencers as to increase total engagement and viewings. This proved to be highly successful as within only three months, they reached over 22 million accounts and extremely high engagement on the posts.

So what did BestFit learn from this? This campaign emphasized just how powerful engaging with the audience is, and the numbers that were a result from this shows how imperative social media presence is. BestFit will make sure that members of their online community feel seen and valued because that is what facilitates brand loyalty. People are more likely to support brands that make them feel seen, heard, and appreciated.

Adidas and Google

Adidas focuses on using data analysis to understand their audience and help with proper ad targeting. This can help with providing the right messages to the right people at the right time. Timing is everything in marketing, and by utilizing google marketing, it provides real-time insights to help better understand their audience and what works.

BestFit can utilize these data analysis tools to help target their messages to the right people in order to increase salience. This is super beneficial seeing people who are interested in stuff like what BestFit offers and values would be the most likely to interact with the advertisements out out. Using things like Google ad services can help select what messages to target to who.

Kia: Fully Integrated Digital Campaign

Kia created an interactive ad that revolved around characters as well as interactive games and applications. This created fun challenges and memorable campaign aspects. This proved to be successful in increasing aspects of engagement through Europe. Applications and challenges as well as banners in sporting arenas all increased exposure of this advertisement.

BestFit can learn that if people can interact with advertisements, the message will become more salient and increase exposure as it encourages sharing. By creating a character that is strongly associated with the branding, the advertisement will likely be more notable. This ad campaign by Kia branched out into interactive games which added aspects of challenges and increased likeliness of individuals sharing the ad messages with friends over social media. This tactics success did not go unnoticed, and can inspire many aspects of BestFit’s advertising. Creating things people want to share leads to an increase in exposure.

Big Brands Social Media Campaign

Making something sharable is truly the key to becoming a prominent brand. Things like hashtags promote engagement and can create a sense of community. There is also added benefits for using current events and relatable experiences to encourage sharing, as done by Lidl. Essentially, if something is relatable, people will want to share the content which will increase exposure and thus likely increase brand awareness.

In order to better cultivate community and increase brand awareness, BestFit can utilize these sorts of strategies. BestFit can implement some hashtags that encourage storytelling and relatable content that helps in developing a ‘family’ bond between the brand and its audience. Brand awareness happens organically when people feel seen and heard by the brand. People do not want to constantly feel like they are being sold something, they would rather have a sense of community which will lead to things like brand loyalty.